Build for businesses > Monitor your brand
Monitor your brand
Follow the conversation on what matters most to you.
![Busy downtown street with tall buildings and neon signs](https://cdn.cms-twdigitalassets.com/content/dam/developer-twitter/redesign-2021-images/use-cases/build-for-businesses/monitor-twitter/monitoryourbrand_masthead_d.jpg.twimg.1920.jpg)
Track brand mentions, monitor competitors, and spot potential crises or trends
All signal, no noise
Gain powerful filtering and complete coverage of the posts you need, delivered in real-time.
Real-time activity data
Get all the posts, Direct Messages, and other relevant activities related to an account.
Increase demand
Target increased demand for products through monitoring.
Set-up alerts for key terms and hashtags
Get informed immediately when certain terms are mentioned alongside your brand on X.
Get started with these endpoints
Filtered stream
Filter the real-time stream of public posts.
Search Posts
Surface X conversations about a specific topic or event.
![](https://cdn.cms-twdigitalassets.com/content/dam/developer-twitter/redesign-2021-images/textures/texture_midpagebanner_gray_d.jpg.twimg.1920.jpg)