Build for businesses > Advertise


Enhance the X Ads experience with unique innovations and efficiencies for advertisers.

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Why develop on the X Ads API?

Solve unique challenges for brands and agencies by integrating and developing on the X Ads platform. Learn about the most sought after solutions created by developers.

Build and activate creative

Generate successful creative for advertisers on X. Solutions created by developers span from production, editing, mobile experiences, to personalization.

Optimize and scale ad buying

Manage campaign creation and execution of ad strategies efficiently. Solutions from developers include bid and budget optimization, bulk creation, and custom event triggers.

Target relevant audiences

Custom audiences enable advertisers to deliver campaigns with precise targeting criteria. Facilitate the delivery and management of first and third party audiences to power advertiser’s ad strategies.

Gain visibility in performance

Consolidation of data and insights fuel advertiser understanding of ROI, media investment, and campaign results across a brand or group of brands. Solutions include custom dashboards, campaign performance by customer segment, and more.

See how others have used X for advertising success

Use the X Ads API

Learn more about how you can utilize the X Ads API to achieve your marketing objectives.

Don’t have a dev team?

We’ve got you covered. Get what you need without needing to build a custom solution. Learn more about working with one of our 40+ industry partners.


Take the next step

To use the X Ads API, you’ll need to apply for a developer account first, create a developer App, then apply for access to the Ads API.