Optimize ads operations, from automated ads management and customer audience segments to ads analytics.

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Migrate to v12 of the X Ads API! 

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Migrate to v8 of the X Ads API!

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Bring innovation and efficiency to advertising on X


Enrich posts with X's native creative format, Cards. Cards are interactive units with media that can be included in organic and/or promoted posts.

Custom audiences

Pass unique audience segments to advertisers for activation. Custom audiences can be included, excluded, or modeled to reach similar people on X.

Advertising analytics

Granular insights of ad campaigns by a full range of metrics. Understand the impact of campaigns to influence marketing decisions.


Measure performance of ad campaigns to inform optimization with website and Mobile App conversions.

Campaign management

Programmatically create, schedule, and manage advertising campaigns to engage people on X.


Take the next step

To access the X Ads API, you’ll need to apply first. Or, learn a bit more about the X Ads API in docs.