Placements¶

There are several places where Twitter ads can be displayed. This is set at the line item using the placements parameter. The possible values are:

• ALL_ON_TWITTER
• PUBLISHER_NETWORK
• TWITTER_PROFILE
• TWITTER_SEARCH
• TWITTER_TIMELINE

The line item’s product_type and objective determine which placements are allowed. The GET line_items/placements endpoint can be used to retrieve the valid placement options for each product type.

Additionally, the following table lists the valid placement and objective combinations.

Note: It is not possible to specify only TWITTER_PROFILE placement.

Note: TWITTER_SEARCH requires keyword targeting.

Note: The REACH objective must include TWITTER_TIMELINE placement. It can have either ALL_ON_TWITTER, any combination of placements that include TWITTER_TIMELINE, or TWITTER_TIMELINE on its own.