Case Study
Typefully x Raycast
Helping creators and companies manage and optimize their content on X
The Challenge
Typefully was born a tool to write threads on Twitter, before it was rebranded as X. As users of the X API for many years now, they’ve always followed and updated X API developments closely to provide the best possible experience to their users, and adopt the latest features very quickly. By having a close relationship with X, Typefully has been able to support new X features quickly and offer a very complete publishing experience to their users.
The Solution
Typefully leverages several key features of the X API to power their core functionality, ensuring seamless publishing, analytics, and scheduling for their users.
For post publishing and scheduling, they rely on POST /2/tweets to support all post types—text, media, polls, and long-form posts—along with advanced thread management, auto-retries, and quote tweet handling. Typefully’s scheduling system integrates deeply with X, enabling timezone-aware posting, queue management, and automation features like auto-retweets and follow-ups.
Analytics is another key pillar, utilizing GET /2/tweets to provide real-time engagement tracking, historical data imports, and insights such as impressions, engagement rates, and link clicks. This data — 1M+ posts processed per month — feeds into their advanced analytics tools, helping users optimize their content strategy.
On the account management side, OAuth 2.0 and real-time verification ensure seamless multi-account support, with robust rate limit handling and token refresh mechanisms.
It’s exciting, as Typefully is a small team of just 5 people, to empower creators and companies via the X API to publish more than 130,000 posts every month.
The Reciepts
The Results
Typefully's tight integration with the X API has made a real difference in how their users publish and manage their content — making Typefully one of the most dependable X publishing tools available. Their users particularly value the high-fidelity preview that accurately shows how content will appear after publishing, eliminating surprises after publishing.
A prime example is the Raycast, whose team uses Typefully to manage multiple X accounts - both their company profile and team members' personal accounts.
Their social media workflow is streamlined through our collaboration features, allowing team members to share draft posts, leave feedback comments, and organize them with tags. This coordinated approach has been particularly valuable for perfectly timing announcements and news about Raycast products and features.
The collaboration tools have eliminated communication silos for teams like Raycast, reducing the time spent on social media management while improving content quality through close feedback loops.
By leveraging the X API through Typefully, companies maintain a consistent and engaging social presence without the complexity typically associated with multi-account management. Teams can focus on creating quality content rather than dealing with publishing logistics, resulting in more effective communication on X.
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